The Influencer Podcast
The Influencer Podcast
Julie Solomon
Hi, I’m Julie Solomon, best-selling author of Get What You Want: How to Go From Unseen to Unstoppable, brand and business coach, and host of The Influencer Podcast! I help you take your inner star quality and crack it open to help you spread and share your message with the world. And this is what I have dedicated my entire career to helping leaders and creators like you tap into their next levels of visibility and impact, so you can be the leader you were born to be. If you're looking for inspiration and actionable advice delivered directly to your earbuds, then get ready for coaching, insights, and transformations to enrich your personal brand and grow your business. Discover why people all over the world have called this podcast their go-to for all things influence, impact, and next level visibility for more than 6 years!
Exclusive Access to Pitch Coaching Call: Navigating Brand Deals and Self-Promotion
In today’s very special episode, I’m joined by our dedicated Pitch It Perfect students who share their journey, from handling vague company responses to landing a single $2k brand deal! We'll discuss strategies like patience and persistence in follow-ups, and how important it is not to take rejections personally. My students bring up the ever-important question of how to strike the right balance between paid partnerships and selling their own services. Together, we explore the art of engaging an audience, the significance of local reputation, and why it's crucial to remain true to opportunities that excite us. Tune in as we talk through actionable insights on mindset, content creation, and growing your following. As well as how to transition from free brand features to paid collaborations and setting boundaries for future partnerships.  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:25 Refused a bad deal, now grateful for it. 11:28 Focus on problem-solving to tap into emotions. 14:27 Struggling with abundance and exchange of energy. 17:40 Seek clarification regarding next steps promptly. 21:00 Monetizing social media through collaborations and products. 24:55 Pitching is essential for sales and partnerships. 29:45 Disappointment, focus on change, not others' actions. QUOTABLES: “This is showing you that there's always going to be an abundance of opportunity. There's so much. We will never in our lifetime be able to do as much as we would want to do because there's constant new creation coming at us all the time." — Julie “It's either a hell yes or a hell no. If it's hell no, I’m moving on. I don't have to think about it." — Julie "You kind of have to remind people 17 gazillion thousand billion times about what it is that you have to offer because most of the time they have no idea that it exists." — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 10
36 min
Create Consistent Brand Growth with Attraction-Based Marketing
Welcome back friends! Today’s episode is the continuation of our frequently asked questions series where I’ll further expand the conversation around brand building, social media strategies, and leveling up your influence.  I’ll be tackling everything from growth tactics on Instagram to mastering your pitch for dream partnerships, niching down without getting boxed in and why taking a digital break can lead to the creative breakthrough you’ve been looking for.  If you’re ready to connect deeply with your audience, elevate your content strategy, grow your brand & land paid partnerships, this is an episode you don’t want to miss!  Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 03:29 Diverse content creation for broader brand appeal. 08:07 Grow following, attract brands, land paid deals.  12:29 Attraction based marketing collapses purchasing time. 13:33 Teach new possibilities and support with implementation. 19:33 Engagement but can't convert? Analyze and adjust. 26:02 Poor audience engagement, lacks product/service info. 28:24 How Pitch It Perfect & The Brand Accelerator help with content creation for brands. QUOTABLES: “You can talk about a multitude of different things as long as what you're talking about serves your ideal audience, serves your ideal buyer, and it also reflects and goes back to what it is that you specialize in." — Julie “Attraction-based marketing is actually positioned to collapse the purchasing time and to attract the people that are ready to buy today. Because it's designed around the “I'm done” moment. It's designed around…“I'm sick and tired of being sick and tired…I'm so tired of not having an answer to the solution…I'm so tired of being frustrated.” — Julie “At the end of the day, our followers don't care about us.They care about themselves. No one cares about what we're doing or what we're thinking or what's happening because they're too busy thinking about themselves or too busy caring about themselves. And so when someone comes on your page, the first thing that they're thinking of is not you. They're thinking, how does this help me? How does this support me? How does this make me feel better?” — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 8
38 min
How to Elevate Your Social Media Presence Easily in a Saturated Market
Today’s episode is part one of a very special two-part series where I deep dive into some of our listeners' most engaging questions. If you’re eager to turbo-charge your social media presence, you’ll most certainly want to tune in as I’ll be sharing proven strategies on how to grow your following and land those coveted brand deals in just 30 days, even if you're starting with a modest audience and juggling a hectic content creation schedule. I’ll let you in on the secret to crafting a crystal-clear content strategy that resonates and attracts paying brands while blending the latest trends with your authentic voice to serve and truly connect with your audience. You'll learn how consistency, stellar content, and strategic use of insights can transform your social media game.  It's time to shine on social, so let's dive into the nitty-gritty of showing up, serving, sharing, and selling with heart and purpose. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 05:43 Limit scrolling, focus on inner creativity, rejuvenate. 14:49 Consistent free content builds trust for sales. 18:15 Offer valuable free content, reserve exclusive method. 22:09 Promote content strategically on social media platforms. 25:18 Good lighting and audio matter on TikTok. On Instagram, curation may be important. 28:43 Check insights analytics to guide content strategy. 32:48 Consistent valuable content builds audience trust and engagement. QUOTABLES: “You can't really allow other people's ideas or directions to really infiltrate what it is that you're meant to show up and share on social media." — Julie  "People will always be able to feel the energy if you're doing something that you love. Enthusiasm leads to sales, enthusiasm leads to connection. Enthusiasm leads to building." — Julie “If you're gatekeeping and saving all of your valuable content behind a paywall, you're not going to build the know, like and trust that is vital to someone buying from you in the first place." — Julie “It's not just showing up to show up, it's showing up with valuable, engaging content that your ideal audience would want. Because that consistency is what helps you build the know, like and trust that you need to further, positively manipulate the algorithm to actually engage with the people that are following you." — Julie RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 3
39 min
How this Creator Authentically Scaled to Success with Brand Deals
Welcome back friends! In today's episode, we're diving into the incredible journey of Taryn Newton. From a fashion-focused blogger and mother of two to a powerhouse of influence with a burgeoning six-figure content creation business, Taryn joins us to share the highs and lows of monetizing her passion while balancing her roles as an HR leader and devoted mom. In this candid conversation, Taryn reveals how she embraced her authentic self to forge genuine connections with her audience, transforming her blog from making $0 in 2017 to a thriving, revenue-generating platform. She also shares her personal experience with "Pitch It Perfect”, which catapulted Taryn into success by refining her pitch to brands and tripling her income, surpassing her six-figure corporate salary. Join us as Taryn unpacks the essence of influence, opens up about the growing pains of expanding her team, and inspires us with her drive to turn her blogging dreams into awe-inspiring reality. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 04:33 Authentically monetizing & prioritizing influence and connections. 07:44 Embracing storytelling, authenticity, and connection in content. 13:16 Balancing brand appeal while engaging with your audience. 18:45 Overcoming fear of investing in business growth. 25:28 Simplified foundational steps stand the test of time. 31:10 Balancing career, blog, and personal fulfillment. 34:36 Community provides valuable student examples and support. 40:59 Balancing work, family and making an impact. QUOTABLES: “I'm very honest with brands up front to let them know that I have to be myself and I have to do storytelling captions because people would want to work with me and convert on any products when they feel that they're invested in it." — Taryn Newton  “I also had to get consistent because a lot of times people like the idea of myself included, where I wanted to be this blogger, successful blogger, but I wasn't really putting the time in and I wasn't doing everything I needed to do in order to have a successful blog.” — Taryn Newton “When I applied that pitch foundation, your elevator pitch, I was getting responses from brands, and that was my biggest thing. Even when they weren't always yeses, I was getting them to at least notice me and say, even if it's not right now, it's later.” — Taryn Newton GUEST RESOURCES: Taryn Newton IG | @tarynnewton RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 1
51 min
How Siffat Haider Leveraged Her Podcast to Launch The Cult Favorite Wellness Brand, Arrae
In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all.  We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat shares the importance of podcasting as a medium to connect deeply with listeners, the significant role of email marketing, and the courage it takes to launch and refine in real time. She also highlights the strategies used in building Arrae—how a strong community, genuine connections, and the willingness to start imperfectly has led to monumental growth and success. KEY POINTS: 04:59 Siffat’s journey into holistic health and skincare. 08:30 Common theme of bloating and anxiety discovery. 15:23 Embrace both sides, build authentic brand relationships. 18:46 Enthusiasm leads to authenticity & connects people deeply. 23:29 Podcast interviews drive product distribution, engagement, emails. 27:27 Embrace imperfection, grow through experience, and iterate. 35:58 Launch something your audience already trusts. 38:04 Stay true to what your audience wants. QUOTABLES: "Don't underutilize social media. It is literally your direct line of communication with your consumers." — Siffat Haider “A podcast is so important because that long form content is so valuable for people to get to know exactly who you are, for you to connect on a deeper level, I found that my podcast listeners are my most engaged audience members." — Siffat Haider “I think being really tuned into what it is people are coming to you for, like, what is your expertise? What are you the best at? What do people really trust you for?” — Siffat Haider GUEST RESOURCES: Siffat Haider IG | @siffhaider RESOURCES: Use code JULS15 for 15% off any product from Arrae! Julie’s favorites are Bloat, Sleep and Calm! [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 27
46 min
Beauty Influencer Success Secrets: Exploring Trust-Based Collaborations with Meg Young
In today’s episode we’re joined by Meg Young, a seasoned professional in the field of PR and influencer marketing. With an extensive background from top beauty agencies in New York to leading PR for notable cosmetics brands in Los Angeles, Meg brings a wealth of knowledge to the table. Her consultancy, Meg Young Media Group, reflects a deep understanding of the industry she's shaped over the years. In this episode, we navigate the complexities of influencer partnerships and the evolution of these relationships from transactional engagements to meaningful, lasting collaborations. Meg shed’s light on the significance of trust, repetition in messaging, and the shift from focusing solely on high-tier influencers to recognizing the value of micro-influencers and their authentic engagement with audiences. KEY POINTS: 15:13 Knowing influencers personally is crucial for partnerships. 19:03 Influencer impact varies based on strategy, brand, platforms. 23:52 Frequent social media scrolling to connect professionally. 30:09 Identifying non-traditional influencers for brand promotions. 33:27 Influence to change thoughts and actions positively. QUOTABLES: "It's not just about a paycheck and slapping something up there. We know that it's going to be really quality and also somebody that we want to work with. I think just like an employer wants to hire somebody that's going to be a long term partner for a brand and somebody who really works well with other team members, I think it's really very similar. You want to work with somebody you enjoy working with, who's respectful, who's professional.” — Meg Young "What I'm seeing now with brands is the repetition of the messaging that is really converting to sales, which I would say is probably most brands' number one priority. They want awareness and therefore sales ultimately resulting from that." — Meg Young "PR should not be, you should never invest in PR if you're expecting to see the return on your investment three times over. It's about that brand awareness, it's about creating that halo effect, and then sales will result from that." — Meg Young GUEST RESOURCES: Linked In | Meg Young RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 25
42 min
From Health Scare to Clean Skincare Empire with Indie Lee
Hello my friends! Today I had the pleasure of chatting with Indie Lee who shares her unique narrative of personal resilience that led to the rise of her clean beauty brand, Indie Lee. Indie shares her story of transitioning from finance to founding a skincare line that prioritizes safe, effective ingredients. Triggered by a personal health scare, she embarked on a journey that led her from homemade concoctions to the shelves of renowned retailers like Ulta and Nordstrom. She reveals the hurdles of her early business days and her growth in the rapidly growing clean beauty market. Indie's optimism radiates as she discusses the importance of education in skincare and calls for genuine connections within the influencer community. KEY POINTS: 03:54 Realized purpose after brain tumor diagnosis and surgery. 12:45 Organic collaboration leads to innovative business growth. 15:44 Learning retail skills at independent boutiques was invaluable. 18:34 Success depends on being fully supported by others. 19:35 Seeking and offering help boosts personal growth. 25:03 Diagnosed with arthritis, then developed coconut scrub. 28:08 Navigating new industry challenges required resilience and innovation. 44:04 Instagram and TikTok role in Indy Lee's growth. 50:43 Brands expect a high return on investment. QUOTABLES: I was a passenger. I wasn't the driver of my life. I was really accomplishing things that I thought I had to and never really thought about well, what do I want to do, and what's my purpose? And that's when I decided that I was going to live the rest of my life, no matter how long or short it was, with purpose, with passion, and be fully present. — Indie Lee I would ask for help. I wouldn't even just be willing to receive it. I would actively go to people and say, who do you know? How do I do this? Can you connect me? Help? And it literally was that every day. — Indie Lee I had the guidance of somebody who already knew how to build brands, which I didn't have the experience and saying, help, I don't know. I am willing to be the face. I do not know these things. I am going to really lean on you and I will do what you asked me to do, which I know sounds like a weird thing, but I didn't know and I knew that. And what was my main goal? Success of the brand, success of what I wanted to do, which was to change the industry.  — Indie Lee GUEST RESOURCES: Indie Lee IG | @indie_lee Julie’s Personal Favorites Indie Lee Brightening Facial Cleanser Indie Lee Brightening Cream Indie Lee Cleansing Balm Indie Lee Stem Cell Serum RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 20
1 hr
How to Master Brand Negotiations and Creator Deals with Brittany Hennessy
In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media." Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves. Tune in to discover how to turn your influence into a lasting legacy. KEY POINTS: 08:32 Imagination is key to career success. 11:16 Seizing opportunities and being forward-thinking is crucial. 16:27 Influencers facing creative control and payment challenges. 19:32 Influencers should recognize their value and equality. 21:48 Influencers impact the industry and must consider consequences. 27:05 Understanding and educating oneself in business matters. 28:49 Enhancing skills, understanding metrics, and monetizing influence. 38:48 Consider lost revenue before setting brand fees. QUOTABLES: "I think in general, from a career standpoint and an influencer marketing, you have to be able to see what's possible in order to attempt to do so." — Brittany Hennessy "You don't understand how much work gets done and how many approvals there are before you ever see a contract. Unless you want to get rid of something that's material to the contract, nobody's going to drop you from a campaign because you want to do three brands of exclusivity versus five." — Brittany Hennessy GUEST RESOURCES: Brittany Hennessy IG | @mrsbrittanyhennessy RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at https://justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 18
50 min
Building a Strong Personal Brand on Instagram with Brock Johnson
About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes. As we navigate Instagram's preference for authenticity, Brock outlines the platform's shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock's expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape. KEY POINTS: 03:56 Instagram now favors carousels and photos. 11:13 Navigating trends and sustainability in social media. 15:43 Struggling to balance personal and business content. 19:49 Consistent Instagram posting leads to steady growth. 22:00 Creating content full time without exhaustion. 24:09 Reposting old content eases anxiety and stress. 29:47 Start with a niche, then expand. 30:28 From Instagram growth to broad business strategy. 33:47 Focus on niche, optimize profile for success. 41:24 YouTube isn't mobile-friendly; TikTok adapts better. 43:44 Instagram algorithm is social-based, TikTok is content-based. QUOTABLES: "About 80% of my posts are reposts, like literally taking something from a few months ago and posting it again or recreations of something from the past. So if you reverse that math, that means that only about 20% of my posts require new effort, or a lot of effort, or a new idea or something fresh." — Brock Johnson "So the Instagram algorithm is what is called a social based algorithm, meaning that Instagram cares about your social network... whereas on TikTok, it's what's called a content based algorithm." — Brock Johnson GUEST RESOURCES: Brock Johnson IG | @brock11johnson Stop the scroll and grab attention with Brock’s top 25 viral hooks. Click here to get them for free! RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 13
53 min
From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals
In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.” Together, we'll explore the importance of quality content over follower count, strategies for initiating brand collaborations, and the power of confidence in securing fair compensation. Mayci's personal growth and financial success reveal that understanding and showcasing your value can lead to substantial income, even beyond six figures. Stay tuned as we take a look at how learning the ins and outs of negotiating can turn your social media presence into a lucrative business. KEY POINTS: 00:00 Monetizing social media content: Mayci’s success story. 05:25 Julie's podcast helped Mayci find her niche. 06:56 Building brand and audience, focusing on quality. 16:07 Fear of charging too much harms business. 16:59 Sourcing rates and time invested for content. 20:19 Use Instagram to connect and collaborate easily. 23:06 "Show expertise, create value, negotiate higher pay." 27:15 Build confidence to execute social media strategy. 30:32 Pitch Perfect community supports confident, successful pitching. 33:48 Macy shares tips for making money easily. QUOTABLES: "I was just very confused in the beginning. And then I found you, Julie, and I was listening to your podcast every day, every episode. And I was able to start getting more of a framework of what I wanted to do and how I could do it." — Mayci Neely "I have 5000 followers, but they're so loyal. And so I felt like my influence was super strong enough to where a brand should want to work with me." — Mayci Neely "So overall, it's been like a huge blessing because I know how to pitch brands, I know my worth, I know how to get what I want, I know how to get paid for my work.” — Mayci Neely GUEST RESOURCES: Mayci Neely IG | @maycineeley RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 11
39 min
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