Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.
Feb 14
29 min
Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.
Jan 18
29 min
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
Jan 4
29 min
The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.
Dec 9, 2023
29 min
When to ignore or revert our custom-design instincts and follow the system defaults instead.
Nov 30, 2023
29 min
Early decisions and implementation choices that have large impacts down the road — good and bad.
Oct 25, 2023
29 min
Taking time off when you realize — or don't yet — that you really need it.
Oct 11, 2023
29 min
Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.
Sep 27, 2023
29 min
The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare our test devices for last year's OSes.
Sep 13, 2023
29 min
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