WHOOP Podcast
WHOOP Podcast
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Unpacking the Rise of Rucking with Jason McCarthy
47 minutes Posted Apr 3, 2024 at 6:00 am.
On this week’s episode, WHOOP Founder and CEO Will Ahmed is joined by Jason McCarthy the Co-Founder and CEO of GORUCK. Jason served in Special Forces after 9/11. He founded GORUCK in West Africa with his wife Emily, a Case Officer for the CIA, and a napkin sketch for a rucksack that could thrive in Baghdad and NYC.  He also proudly serves on the Board of Directors of the Green Beret Foundation. Will and Jason discuss how Jason joined the military
having accountability for the country
the idea for GORUCK
what is in a go bag
starting the business
defining rucking and its benefits
what’s next for GORUCK
baseline and extreme rucks
developing mental toughness
advice to future Green Berets
and how Jason uses WHOOP
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On this week’s episode, WHOOP Founder and CEO Will Ahmed is joined by Jason McCarthy the Co-Founder and CEO of GORUCK. Jason served in Special Forces after 9/11. He founded GORUCK in West Africa with his wife Emily, a Case Officer for the CIA, and a napkin sketch for a rucksack that could thrive in Baghdad and NYC.  He also proudly serves on the Board of Directors of the Green Beret Foundation. Will and Jason discuss how Jason joined the military (2:30), having accountability for the country (11:45), the idea for GORUCK (16:25), what is in a go bag (19:35), starting the business (21:20), defining rucking and its benefits (25:53), what’s next for GORUCK (31:28), baseline and extreme rucks (33:14), developing mental toughness (35:49), advice to future Green Berets (39:41), and how Jason uses WHOOP (41:36).Resources:GORUCK Website Support the show