The Tom Ferry Podcast Experience
The Tom Ferry Podcast Experience
Tom Ferry
Database Marketing for Listing Referrals | This Week in Marketing
29 minutes Posted Mar 6, 2024 at 5:04 am.
– The greatest opportunity for listings
– Quit the gratification addiction
– Prepare the value-ad
– Nurturing
– Being the knowledge broker
– Have an opinion
– ZMA vs. HVA
– All roads lead to the agent
– Takeaways
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Show notes
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.  
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.   
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.  
 
In this episode, they discuss…